<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0">
    <channel>
        <title><![CDATA[YouTube Tests Retroactive Cost Cuts for Demand Gen Campaigns]]></title>
        <description><![CDATA[YouTube is testing retroactive cost reductions for underperforming Demand Gen tCPA campaigns. Learn how this update helps advertisers maintain stable CPAs.]]></description>
        <link>https://www.w3era.com/news/ppc/youtube-retroactive-cost-cuts-demand-gen</link>
        <generator>RSS for Node</generator>
        <lastBuildDate>Sat, 11 Apr 2026 05:52:37 GMT</lastBuildDate>
        <atom:link href="https://www.w3era.com/news/ppc/youtube-retroactive-cost-cuts-demand-gen/feed" rel="self" type="application/rss+xml"/>
        <language><![CDATA[en]]></language>
        <atom:link href="https://www.w3era.com/news/ppc/youtube-retroactive-cost-cuts-demand-gen/feed"/>
    </channel>
</rss>