Google offered distinct services and tools which performed for the purpose it developed. Google Analytics is an awesome free tool provides the web analytics service which is helpful in tracking & creating website traffic. This tool of Google launched on 14 November 2005 and now Google Analytics has widely used web analytics tools over the web. The tool is integrated with features like Adwords and Keyword planner which best suits for keyword research and Adwords is helpful in tracking the landing page and also for leads conversions. The Google Adwords are basically used to run an ad campaign on the basis of that we track the traffic coming to our website; this tool is helpful in lead generation, viewing specific page and downloading a particular file.
Google Analytics best for multiple purposes, there are having various awesome things we can do with Google Analytics, in digital marketing firms and for enterprises, organization data is the most important thing and with the features of Google Analytics, you can easily see the most important analytics data first. By this you can track the traffic or find out the online campaigns that bring the conversion to your business, find the location of visitors coming to your website, you can track easily about what people are searching on your website. Google Analytics is having excellent features on the basis of that we can easily compete in the digital world.
Recently Google has launched a new feature in Google Analytics and this feature very helpful for the site owners. Google has expanded its area of security alerts in Google Analytics.
Now the Google will send alerts to the site owners through Google Analytics if their website was hacked for spam. This feature will work if your website has been hacked by any other website or third party, then Google Analytics will flag your domain instantly and show you the resources that you need to resolve the issue.
By the latest research done by the Google, it is found that since September Google indicated that there is 180% rise in sites getting hacked as compared to the previous year. As per Google research, if website owners are contacted directly about the issue and the chance of issue can be fixed is about 75%
In accordance with Google Analytics, you should verify your website through search console which is better secure features. The feature called Security Issues that helps you to alert when something went wrong with your website. Security issue will point out the problems discovered in your website.
There is a detailed recovery guideline provided by the Google that will help you to correct the issue and let you back to have a secure website. Be updating your site in the search console so that your website will be secure from hackers and spammers.
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