Be parallel with the wave of Google algorithms and you won’t get penalized!
This is not the end of the chapter.
The real story begins here.
This statement was valid, but it was a few times ago. Previously, the algorithms were evolved within a month or two.
However, the era has changed… the time has changed. Nowadays, Google hardly confirms the updates. Even, according to the surveys, 28 updates are tracked this year so far and among which 2 are affirmed.
Without any transparent and straightforward SEO algorithm, how can one react and towards which stuff?
It is a matter of confusion!
What to do? What not to do?
Hereby, some accredited penalty experts have come with some clever tricks to detect the SEO penalties, gauge the traffic drops and react, when it is required.
Foremostly, Google says- “It’s not me, it’s you.”
Let us dive deeper to extract the fact…
Basically, what happens- when a website confronts with the sudden traffic drop or rank downgrade, then most of the digital marketers consider it as the adverse effect of Google penalty. Don’t do the same! As soon as you have seen such circumstances, go through the meticulous analysis and check certain parameters, such as- site updates, site redesign, and analytics statistics, etc.
Before self-assuming or reaching a fixed decision, monitor the changes on your website. Talk to different teams- QA, the content one, and the other ones to figure out each activity. Interact with all, those who have the power to make changes to the website. Perhaps, then you will be acquainted with the real rationale of traffic or rank drop.
Along with this channel of communication, audit some more steps on your end. Let us discuss what they are…
Lookout Search Console: In case, you are bombarded by a manual penalty, then you will find it here.
Identify the victims (Pages) that have traffic drops: If you will view only a single page is influenced, then it won’t be a result of the algorithm change.
Inspect the Organic Traffic Data: Unfortunately, if you have become a victim of an algorithm update, then Google will surely reveal the result.
Examine your Competitors: If any algorithm is hit, then it will affect all the websites, not just yours. So, get an overview of the websites of your competitors too.
At the terminal, don’t throw an arrow in the dark. Always take the measure of each component and then hurl the arrow in the right direction to hit the target. It’s better to seek the help from a Trusted SEO company USA and you will surely get a right goal.
Test on SEO Tools
Accompanying with certain tactics, it is indispensable to compare the statistics and other results on the advanced SEO tools. Tools may vary from – SEMRush, AccuRanker, Serp.watch, SERPmetrics, RankRanger, etc.
Nevertheless, these tools will give you some fluctuating results. As an illustration-, mobile results surpass the desktop ones, or some businesses outdo the others, etc. Therefore, keep your eye on each factor individually and try to look beyond.
Remember, if tool shows the variations in rank on SERP, that doesn’t mean that you are penalized.
This article covers all the significant pointers, which need to be noticed, when you will get trapped in an illusion of algorithm penalty. So, monitor those signals and then decide whether it is a Google penalty or your flaws…
Wrapping it up, I would like to suggest to adopt the genuine white hat techniques and become “valued” and “liked” by Google.
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