How to get your website within the first page of the Search engines? How to increase the Google Page rank for your website? The only solution to these questions is SEO. SEO stands for search engine optimization. It is a technique for boosting up the visibility of a website in major search engines. Hence, it requires effective search engine practices. There are a few rules that you need to follow for an effective search engine campaign. Some of the standard SEO practices include
Use of Title Tags– Every website is made of source codes. In the top of a website source code you can easily find out various Meta tags enabled. These Meta tags are in the form of Title, description and Keyword tags. The title tag is not like the Meta tag but it plays a great role in the indexing of your website.
Usually page rank is one of the most important topics that every search engine is always looking for. In common SEO practices it is advised to include at least one keyword in the title tag. However, if you put up over use of keywords, it looks like a spam.
Use of Relevant content– “Content is King”! You might have come across discussions related with the content. The most important aspect of a page is the relevancy of content. You can use almost every SEO technique for promoting the website but content quality plays a major role. The readable text on the page should be content specific then only it can help in boosting up the ranking of the website. The actual readable text on the page should be relevant with the target keywords. The recent trend for SEO has changed to a great extent. Whenever looking for a new site copy, you should write on a natural basis. The content should always make sense among the readers. Whenever a potential customer arrives at the site and the content is not appropriate he feels like spam.
Exact use of heading Tags
The proper use of heading tags generally helps users, web browsers and search engines to check out the details about your website. The title of the main page should have <h1> tags. It presents a clear description about your page. However, the <h2> and <h3> tags are also equally important. The search engines crawls up and it automatically catches up the headings. The heading tags offers top priority to the content and helps in indexing your website easily in the search engines.
Link building techniques
Google usually provides page rank to every website according to its popularity. It is the dream of every website owner to have a high page rank. The algorithm of determining page rank is always changing so you need to have a close look for the same. However, there are several other ways of getting links to your site. There are several reputed and niche directory sites where you can submit articles or blogs for your website. They in turn generate links for other websites and blogs. If you link your website with other sites, you will find that the websites are also linking back to you. It will in turn boost up your page rank.
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