“Facebook value cut in half!” headlines have recently exclaimed. Facebook is the worst-performing IPO since records began. According to Bloomberg, Shares dropped to a brutal $19.05 to $12.13 in New York on May. Compared to the opening price of $38, the social network has lost 50 per cent of its value since the floatation in May. Facebook is a social networking service and has over 955 million active users. According to a report, social networking site disclosed that an estimated 83 million of its registered users are fake. Now the question arise that what is the value of Facebook in future? And its value in Social Media Marketing?
Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook, Inc. As of June 2012, Facebook has over 955 million active users. and its user increase day by day. Facebook act as word of mouth for Social Media Marketing. For many companies, the Facebook presence has become more important than the web presence, so getting Facebook marketing right is a priority.
While Facebook is the current favored platform for customer engagement, any serious social marketing player should be able to engage with customers across multiple platforms. “Facebook has done a good job of accommodating brands and organizations, but it’s not purpose-built for them. Their are lots of way to reach the consumer and many more appear in future. The things we have to do that connect the people in their own preferred environments.
“If you harness it correctly, the power of social marketing can turn marketing from a pure cost to an investment in the future sustainability of a business”.
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