Yes, broken links do kill your website and it does so even more than any spam material. You can think about the frustration at the time when you are confident enough in your mind that you are going to get the required data on the site you have entered and in response you get a 404 page, and then you will never try to go back to the same site again. Now think or take this case as your website and when the users are trying to search anything on it, if they do not get the desired result they also would never return to your site and this will definitely decrease your page ranking and incoming traffic. This frustration is not limited to human beings, it also frustrates Google bot and it will stop performing crawling and indexing on your site which is really important for your site’s overall performance. So, your first act before launching a site should be to check all the links.
To prevent your site from having broken links, the most important thing you can do is to maintain your site’s performance. Many of us think that incoming links play an important role in website’s page ranking, it is definitely true but we cannot deny the fact that the sites to which we link also play an important role in your website page rankings. For example, you are having link to bunch of sports website even though your website has nothing to do with sports. This might degrade your site’s performance because search engines would think that your site might be having sports related content or items and in result they would be empty-handed. Another point that might affect your site’s performance is the link that you have with low quality sites or with sites which have broken links because at the time of search it will be showing a 404 page
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.